Save Lives, Don't DUI

2018 Holiday DUI Campaign

December is a month filled with holiday parties and New Year celebration plans. To help our community enjoy the holiday season the Maricopa County Attorney’s Office is joining with Lyft and Banner Health to help revelers avoid the dangers of impaired driving through the “Save Lives, Don’t DUI” campaign.

County Attorney Bill Montgomery refers to the program as a great keep out of jail option saying, “this time of year is meant to be one of celebration and joy and we’re hoping our community will enjoy the festivities without putting anyone at risk on our roads. To help we are offering our community a great incentive to ensure they have a safe ride home before they even walk out the door.”

Between now and New Year’s Eve, first-time users who download the Lyft app can get $5 off four rides by entering the promo code JOY. Those who already have the Lyft app can enter the code JOY18 to receive 20% off two rides allowing them to get to and from their holiday festivities safely. The discounted rides will leave many riders with only a $5 to $10 charge, compared to the $5,000 to $10,000 they might spend on a DUI offense.

Drena Kusari, Lyft Southwest Region General Manager, says the best advice for holiday festivities is a pre-plan “We encourage passengers to download the app ahead of time, so they can plan for a responsible and reliable ride home instead of worrying about it after a night of celebrating."

The goal of this year’s holiday partnership is to keep the number of deaths on our roadways caused by impaired drivers at ZERO. It is a large goal, but fully achievable and something the newest partner in the campaign is looking forward to seeing.

“The last thing we want to see is a person brought into one of our trauma centers because they were involved in an alcohol-related accident that could have been prevented,” said Vicki Bennett, trauma service line administrator for Banner Health. “By partnering this holiday season, we’re hoping to keep accident victims out of our hospitals and get people to and from their destinations safely.”

 You can download the app now and use the codes anytime from now until Wednesday January 2, 2019.

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